PeopleFinancials was founded in 2013 with a simple belief—that most businesses don’t struggle because they lack ambition, but because they don’t receive the right financial guidance at the right time.
For MSMEs, loans are meant to fuel growth, yet the journey often feels confusing, risky, and overwhelming. Even with supportive government policies and improved access to credit, many business owners hesitate—unsure of which loan fits their needs, worried about rejections, or unclear about how banks evaluate their financials.
Founded by Mr. Prabhat Agrawal, after spending 7+ years leading loan functions and working closely with banks and financial institutions, PeopleFinancials grew by staying close to both sides of the table—lenders and business owners. This dual perspective shaped a thoughtful, structured approach to lending.
The Co-Founder, Mrs. Sonal Agrawal, plays a vital role in managing operations and ensuring a seamless, well-coordinated experience for every client.
Today, supported by a team of experienced professionals, the firm has helped 2,000+ businesses navigate their funding journeys with a 98% client satisfaction rate.
What truly defines PeopleFinancials is its core belief: the right loan is not just one that gets approved, but one that is carefully planned, properly structured, and aligned with a business’s long-term growth.
Over 20 years of experience in loan and credit functions
7 years as Regional Manager in the Loans Division at ICICI Bank
Qualified Chartered Accountant with a deep understanding of
business financials, balance sheets, assets, and liabilities
Author, educator, and frequent speaker on finance and lending
Recognised by government bodies for contributions to the financial sector
Deep expertise in loan structuring, eligibility assessment, and approval strategy
Strong working relationships with 70+ banks and financial institutions
End-to-end support—from CIBIL review and documentation to final disbursement
Advisory-first approach focused on the right loan, not just any loan
Helped 2,000+ MSMEs overcome rejections and funding gaps
98% client satisfaction driven by clarity, transparency, and results
Trusted partner for repeat funding needs across business growth stages
Practical, bank-aligned guidance built on real lending experience
To enable 10,000 MSMEs to scale confidently by choosing the right loan strategies by 2027.
To become the most trusted partner for MSMEs by preparing them thoroughly, structuring loans thoughtfully, and ensuring their documentation speaks the bank’s language.
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